{"id":9530,"date":"2022-01-02T12:50:21","date_gmt":"2022-01-02T03:50:21","guid":{"rendered":"https:\/\/zero-homepage.jp\/?page_id=9530"},"modified":"2022-01-24T14:02:49","modified_gmt":"2022-01-24T05:02:49","slug":"seo","status":"publish","type":"page","link":"https:\/\/zero-homepage.jp\/ja\/seo\/","title":{"rendered":"SEO"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"9530\" class=\"elementor elementor-9530\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f8394f ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f8394f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d5aba2 ot-flex-column-vertical\" data-id=\"5d5aba2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80fe80d elementor-widget elementor-widget-image\" data-id=\"80fe80d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"857\" height=\"1000\" src=\"https:\/\/zero-homepage.jp\/wp-content\/uploads\/2022\/01\/seo00.jpg\" class=\"attachment-large size-large wp-image-9734\" alt=\"\" srcset=\"https:\/\/zero-homepage.jp\/wp-content\/uploads\/2022\/01\/seo00.jpg 857w, https:\/\/zero-homepage.jp\/wp-content\/uploads\/2022\/01\/seo00-257x300.jpg 257w, https:\/\/zero-homepage.jp\/wp-content\/uploads\/2022\/01\/seo00-768x896.jpg 768w, https:\/\/zero-homepage.jp\/wp-content\/uploads\/2022\/01\/seo00-720x840.jpg 720w, https:\/\/zero-homepage.jp\/wp-content\/uploads\/2022\/01\/seo00-600x700.jpg 600w\" sizes=\"(max-width: 857px) 100vw, 857px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f7ffdaf ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f7ffdaf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-28a66d7 elementor-hidden-tablet elementor-hidden-phone ot-flex-column-vertical\" data-id=\"28a66d7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13dc5b4 elementor-widget elementor-widget-image\" data-id=\"13dc5b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"857\" height=\"1000\" data-src=\"https:\/\/zero-homepage.jp\/wp-content\/uploads\/2022\/01\/seo00.jpg\" class=\"attachment-full size-full wp-image-9734 lazyload\" alt=\"\" data-srcset=\"https:\/\/zero-homepage.jp\/wp-content\/uploads\/2022\/01\/seo00.jpg 857w, https:\/\/zero-homepage.jp\/wp-content\/uploads\/2022\/01\/seo00-257x300.jpg 257w, https:\/\/zero-homepage.jp\/wp-content\/uploads\/2022\/01\/seo00-768x896.jpg 768w, https:\/\/zero-homepage.jp\/wp-content\/uploads\/2022\/01\/seo00-720x840.jpg 720w, https:\/\/zero-homepage.jp\/wp-content\/uploads\/2022\/01\/seo00-600x700.jpg 600w\" data-sizes=\"(max-width: 857px) 100vw, 857px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 857px; --smush-placeholder-aspect-ratio: 857\/1000;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6665190 ot-flex-column-vertical\" data-id=\"6665190\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e97ae3 elementor-widget elementor-widget-heading\" data-id=\"7e97ae3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Basic idea of SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae59a69 elementor-widget elementor-widget-text-editor\" data-id=\"ae59a69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: justify;\">SEO stands for &#8220;Search Engine Optimization,&#8221; which means to make a web page appear at the top of search results.<br \/>Specifically, this means optimizing the content of your website so that it is easily understood by search engines such as Google, and so that the information you want to convey is properly delivered to the user.<br \/>Considering the fact that &#8220;searching&#8221; has become a part of our daily lives, it is easy to understand how important it is for search engines to properly recognize the information on the web pages we publish.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc709a7 elementor-widget elementor-widget-heading\" data-id=\"bc709a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Objectives of SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfe772f elementor-widget elementor-widget-text-editor\" data-id=\"bfe772f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: justify;\">When your website is ranked high in the search engines, i.e. when SEO is effective, it increases traffic to that, increases interaction on related SNSs, and in turn, increases the popularity of the products displayed, creating a marketing effect similar to that of advertising.<\/p><p style=\"text-align: justify;\">Furthermore, the strength of SEO lies in the fact that, unlike advertising, the costs are limited and the effects are continuous.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f81f319 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f81f319\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9c1ef79 ot-flex-column-vertical\" data-id=\"9c1ef79\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c619a14 elementor-widget elementor-widget-heading\" data-id=\"c619a14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Types of SEO Strategies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e249b9c ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e249b9c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-34ffb5d ot-flex-column-vertical\" data-id=\"34ffb5d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3f7242 elementor-widget elementor-widget-iiconbox1\" data-id=\"a3f7242\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"iiconbox1.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"icon-box-s1\">\r\n\t\t\t<div class=\"icon-main\">\r\n\t\t        \t\t\t    <img decoding=\"async\" data-src=\"https:\/\/zero-homepage.jp\/wp-content\/uploads\/2022\/01\/web-development.jpg\" alt=\"Internal measures\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 512px; --smush-placeholder-aspect-ratio: 512\/512;\">\t\t        \t        <\/div>\r\n\t        <h5>Internal measures<\/h5>\r\n\t        <div class=\"line-box\"><\/div>\r\n\t        <p>Internal links<br>\nSite Acceleration<br>\nSSL enabled<\/p>\r\n\t    <\/div>\r\n\t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-561cbf0 ot-flex-column-vertical\" data-id=\"561cbf0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b90ddea elementor-widget elementor-widget-iiconbox1\" data-id=\"b90ddea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"iiconbox1.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"icon-box-s1\">\r\n\t\t\t<div class=\"icon-main\">\r\n\t\t        \t\t\t    <img decoding=\"async\" data-src=\"https:\/\/zero-homepage.jp\/wp-content\/uploads\/2022\/01\/web-design.png\" alt=\"Content Creation\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">\t\t        \t        <\/div>\r\n\t        <h5>Content Creation<\/h5>\r\n\t        <div class=\"line-box\"><\/div>\r\n\t        <p>Keyword Selection<br>\nCompetitive Analysis<br>\nHigh quality content<\/p>\r\n\t    <\/div>\r\n\t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f0b1652 ot-flex-column-vertical\" data-id=\"f0b1652\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63a198f elementor-widget elementor-widget-iiconbox1\" data-id=\"63a198f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"iiconbox1.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"icon-box-s1\">\r\n\t\t\t<div class=\"icon-main\">\r\n\t\t        \t\t\t    <img decoding=\"async\" data-src=\"https:\/\/zero-homepage.jp\/wp-content\/uploads\/2022\/01\/web-development-1.png\" alt=\"External measures\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">\t\t        \t        <\/div>\r\n\t        <h5>External measures<\/h5>\r\n\t        <div class=\"line-box\"><\/div>\r\n\t        <p>External Link Acquisition<br>\nCitation<br>\nSetting up SNS<\/p>\r\n\t    <\/div>\r\n\t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-30a858c ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30a858c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4631b10 ot-flex-column-vertical\" data-id=\"4631b10\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e78caf elementor-widget elementor-widget-heading\" data-id=\"0e78caf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3 purposes of implementing internal measures<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-96895f0 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"96895f0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7071f49 ot-flex-column-vertical\" data-id=\"7071f49\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c948228 elementor-widget elementor-widget-itabs\" data-id=\"c948228\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"itabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t<div class=\"ot-tabs\">\r\n\t\t\t\t\t\t<ul class=\"tabs-heading unstyle\">\r\n\t\t\t\t\t\t\t\t<li class=\"tab-link octf-btn\" data-tab=\"tab-132\">Communicate content correctly<br> to search engines<\/li>\r\n\t\t\t\t\t\t\t\t<li class=\"tab-link octf-btn\" data-tab=\"tab-232\">Encourage<br>search engine traffic<\/li>\r\n\t\t\t\t\t\t\t\t<li class=\"tab-link octf-btn\" data-tab=\"tab-332\">Ensure<br>usability<\/li>\r\n\t\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t\t\t<div id=\"tab-132\" class=\"tab-content\">\r\n\t\t\t\t<p>Search engine robots do not understand the meaning of text or the content of images at the same level as humans do. Therefore, you need to set up your site in such a way that search engines can correctly understand the content.<br \/>For this reason, setting the title tag and text for each page is a must.<\/p>\t\t\t<\/div>\r\n\t\t\t\t\t\t<div id=\"tab-232\" class=\"tab-content\">\r\n\t\t\t\t<p>Even if you create good content, it is useless if search engines do not see it.<br \/>Crawlability refers to the ease with which crawlers (robots that patrol your site to collect the elements that search engines use to determine search rankings) can patrol and understand your content.<br \/>Google allows you to request a crawl, and this is the most reliable way to improve crawlability.<\/p>\t\t\t<\/div>\r\n\t\t\t\t\t\t<div id=\"tab-332\" class=\"tab-content\">\r\n\t\t\t\t<p>It is important to create content with usability in mind so that it is easy to view for users visiting your site. In addition to organizing traffic so that users can quickly get to the information they need on the site, it is also important to have appropriate font size, fast page display speed, and 404 error page settings.<\/p>\t\t\t<\/div>\r\n\t\t\t\t    <\/div>\r\n\r\n\t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bd2ace9 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bd2ace9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d12e90d ot-flex-column-vertical\" data-id=\"d12e90d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4adef98 elementor-widget elementor-widget-iheading\" data-id=\"4adef98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"iheading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"ot-heading\">\r\n\t        <h2 class=\"main-heading\">Our 10 Basic Techniques in SEO<\/h2>\t    <\/div>\r\n\t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36f94f5 elementor-widget elementor-widget-iiconbox2\" data-id=\"36f94f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"iiconbox2.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"icon-box-s2 s2\">\r\n\t\t\t<div class=\"icon-main\">\r\n\t\t        \t\t\t    \t\t        <span class=\"flaticon-browser\"><\/span>\t\t        \t        <\/div>\r\n\t        <div class=\"content-box\">\r\n\t            <h5>Keyword research and selection<\/h5>\r\n\t            <p>Users enter what they want to know in Google's search window and look for the answer in the search results. What keywords will the user enter?\u3000What search results will be displayed as answers to those keywords?\u3000Creating content that appears in the search results and that users are happy to click on is an unavoidable path to SEO success.\nKeyword research begins with gathering information on \"keywords\". Keyword research takes time and effort, but the more you do, the more you will be able to find keywords that will help you win. Based on the information you gather, you can create content and choose keywords to target.<\/p>\r\n\t        <\/div>\r\n\t    <\/div>\r\n\t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba8b82b elementor-widget elementor-widget-iiconbox2\" data-id=\"ba8b82b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"iiconbox2.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"icon-box-s2 s2\">\r\n\t\t\t<div class=\"icon-main\">\r\n\t\t        \t\t\t    \t\t        <span class=\"flaticon-app\"><\/span>\t\t        \t        <\/div>\r\n\t        <div class=\"content-box\">\r\n\t            <h5><a href=\"http:\/\/wpdemo.archiwp.com\/engitech\/mobile-development\/\">Use description to get more clicks<\/a><\/h5>\r\n\t            <p>The black text that appears in the search results is the description of each site. The description does not directly affect the ranking, but there is a difference in the click rate between those without the description and those with. Even if your site is listed in the search results, if people don't click on it, you won't be able to attract them to your site. Include text in the description that will make people want to click on it, including the search terms. The number of characters should be no more than 120-140 and the text should be created with the goal of increasing the click through rate.<\/p>\r\n\t        <\/div>\r\n\t    <\/div>\r\n\t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c876987 elementor-widget elementor-widget-iiconbox2\" data-id=\"c876987\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"iiconbox2.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"icon-box-s2 s2\">\r\n\t\t\t<div class=\"icon-main\">\r\n\t\t        \t\t\t    \t\t        <span class=\"flaticon-code\"><\/span>\t\t        \t        <\/div>\r\n\t        <div class=\"content-box\">\r\n\t            <h5><a href=\"http:\/\/wpdemo.archiwp.com\/engitech\/web-development\/\">Use the correct title tag<\/a><\/h5>\r\n\t            <p>A title tag is an HTML tag used to specify the title of a site or page. When describing a title tag, it should be written in the head tag with <title><\/title>, but it should be \"a brief description of the contents including keywords. Note that not all the contents of the title tag will be displayed in the search results; Google will only display about 30 characters. If you add a long title, the text will be cut off in the middle and displayed as \"...\", so be careful.\nCreate a title that makes people want to click on the keyword you want to rank high for.<\/p>\r\n\t        <\/div>\r\n\t    <\/div>\r\n\t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2642a9f elementor-widget elementor-widget-iiconbox2\" data-id=\"2642a9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"iiconbox2.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"icon-box-s2 s2\">\r\n\t\t\t<div class=\"icon-main\">\r\n\t\t        \t\t\t    \t\t        <span class=\"flaticon-browser\"><\/span>\t\t        \t        <\/div>\r\n\t        <div class=\"content-box\">\r\n\t            <h5>Set up robots.txt<\/h5>\r\n\t            <p>The role of robots.txt is \"to specify pages that you do not want to be crawled, and to restrict crawler access. By making good use of this, you can expect to increase the SEO effectiveness of robots.txt. Since being crawled is generally considered to be a good thing, some people may think, \"Shouldn't all the contents of a web page be crawled? However, crawling system-generated content such as membership content, shopping carts, duplicate pages, and other automatically generated content can have a negative impact on your overall site SEO. By implementing robots.txt, you can optimize the crawling process by prioritizing important content on your site and limiting useless pages.<\/p>\r\n\t        <\/div>\r\n\t    <\/div>\r\n\t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6230dd elementor-widget elementor-widget-iiconbox2\" data-id=\"d6230dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"iiconbox2.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"icon-box-s2 s2\">\r\n\t\t\t<div class=\"icon-main\">\r\n\t\t        \t\t\t    \t\t        <span class=\"flaticon-report-1\"><\/span>\t\t        \t        <\/div>\r\n\t        <div class=\"content-box\">\r\n\t            <h5>Increase page speed<\/h5>\r\n\t            <p>In January 2018, it was pre-announced that page speed would be used as a ranking factor for mobile search, which was introduced in July 2018 as the speed update \"Speed Update.\" Only some sites will be affected, and only really slow pages will be negatively affected, while general page speed will not be negatively affected. However, it is generally believed that for every second a page slows down, conversion rates and customer satisfaction drop significantly, and it is even said that over 40% of users will leave a page that takes more than 3 seconds to display. It is an important measure that will surely bring benefits in various aspects, not just \"improving search rankings.<\/p>\r\n\t        <\/div>\r\n\t    <\/div>\r\n\t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cade2da elementor-widget elementor-widget-iiconbox2\" data-id=\"cade2da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"iiconbox2.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"icon-box-s2 s2\">\r\n\t\t\t<div class=\"icon-main\">\r\n\t\t        \t\t\t    \t\t        <span class=\"flaticon-browser\"><\/span>\t\t        \t        <\/div>\r\n\t        <div class=\"content-box\">\r\n\t            <h5>Create content that captures search intent<\/h5>\r\n\t            <p>It is very important to predict what users want to know from search keywords. This is because content that does not contain information that users want to know will not be appreciated by either Google or users.\nThere are various ways to determine search intent, such as checking the actual search results to see what kind of content is available, conducting user interviews, searching for keywords on social networking sites to see what topics are being discussed, and checking Yahoo Answers. This can take a lot of time and effort.<\/p>\r\n\t        <\/div>\r\n\t    <\/div>\r\n\t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-358f8b3 elementor-widget elementor-widget-iiconbox2\" data-id=\"358f8b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"iiconbox2.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"icon-box-s2 s2\">\r\n\t\t\t<div class=\"icon-main\">\r\n\t\t        \t\t\t    \t\t        <span class=\"flaticon-report-1\"><\/span>\t\t        \t        <\/div>\r\n\t        <div class=\"content-box\">\r\n\t            <h5>Scrutinize duplicate content<\/h5>\r\n\t            <p>Google strives to index and display pages that have unique information. In order to show search engines which URLs are legitimate, it is essential to scrutinize them for similar or duplicate content.\nIt is also an important process to avoid the risk of link reputation dispersion and penalties.<br><br><\/p>\r\n\t        <\/div>\r\n\t    <\/div>\r\n\t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea2cd59 elementor-widget elementor-widget-iiconbox2\" data-id=\"ea2cd59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"iiconbox2.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"icon-box-s2 s2\">\r\n\t\t\t<div class=\"icon-main\">\r\n\t\t        \t\t\t    \t\t        <span class=\"flaticon-browser\"><\/span>\t\t        \t        <\/div>\r\n\t        <div class=\"content-box\">\r\n\t            <h5>Optimize your internal link structure<\/h5>\r\n\t            <p>Optimizing internal links can have a positive impact on search result rankings. Internal links are links that go back and forth within a site.\nEspecially, making sure to include important keywords in the anchor text and collecting internal links to important pages is one of the most important measures.<br><br><\/p>\r\n\t        <\/div>\r\n\t    <\/div>\r\n\t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-857781a elementor-widget elementor-widget-iiconbox2\" data-id=\"857781a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"iiconbox2.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"icon-box-s2 s2\">\r\n\t\t\t<div class=\"icon-main\">\r\n\t\t        \t\t\t    \t\t        <span class=\"flaticon-report-1\"><\/span>\t\t        \t        <\/div>\r\n\t        <div class=\"content-box\">\r\n\t            <h5>Support for image search<\/h5>\r\n\t            <p>Recently, search engines have been focusing on image search as well. Even if you place an image on your site, if the search engine does not recognize what the image is, it will not be able to properly display the image in the search results. When placing images, pay attention to the following points.\nAlways include alternative text (alt attribute), always check the image size to determine how it will look from a smartphone, prepare an image site map, and choose a common image file format such as PG.\u3000\u3000<\/p>\r\n\t        <\/div>\r\n\t    <\/div>\r\n\t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80784d6 elementor-widget elementor-widget-iiconbox2\" data-id=\"80784d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"iiconbox2.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"icon-box-s2 s2\">\r\n\t\t\t<div class=\"icon-main\">\r\n\t\t        \t\t\t    \t\t        <span class=\"flaticon-browser\"><\/span>\t\t        \t        <\/div>\r\n\t        <div class=\"content-box\">\r\n\t            <h5>Response to smartphone users<\/h5>\r\n\t            <p>Google has announced that it will give preferential treatment to sites that are compatible with smartphones. There are two main points to SEO for smartphones. Being a mobile-friendly site, and correctly telling the search engines that your site is mobile-friendly.\nMobile-friendly means that the content can be comfortably viewed and operated on smartphones and other mobile devices. The font size should be large enough to be easily readable on a smartphone, and there should be no content that is not viewable on a smartphone.\nGoogle considers a site to be mobile-friendly if it can be viewed without any problems by users who come to the site on mobile devices.<\/p>\r\n\t        <\/div>\r\n\t    <\/div>\r\n\t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7af70df ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7af70df\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-edd21c1 ot-flex-column-vertical\" data-id=\"edd21c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-923b4fc elementor-section-full_width ot-traditional elementor-section-height-default elementor-section-height-default\" data-id=\"923b4fc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b208edf ot-flex-column-vertical\" data-id=\"b208edf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5301d3 elementor-widget elementor-widget-iheading\" data-id=\"a5301d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"iheading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"ot-heading\">\r\n\t        <h2 class=\"main-heading\">Enhance your Brand Strongly<\/h2>\t    <\/div>\r\n\t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f0bc3b elementor-align-center elementor-widget elementor-widget-ibutton\" data-id=\"8f0bc3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ibutton.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"ot-button\">\r\n\t\t\t<a href=\"\/ja\/consultancy\/\" class=\"octf-btn octf-btn-primary\">Contact Us<\/a>\r\n\t    <\/div>\r\n\t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Basic idea of SEO SEO stands for &#8220;Search Engine Optimization,&#8221; which means to make a web page appear at the top of search results.Specifically, this means optimizing the content of your website so that it is easily understood by search engines such as Google, and so that the information you want to convey is properly delivered to the user.Considering the fact that &#8220;searching&#8221; has become a part of our daily lives, it is easy to understand how important it is for search engines to properly recognize the information on the web pages we publish. Objectives of SEO When your website is ranked high in the search engines, i.e. when SEO [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":42,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","_wp_rev_ctl_limit":""},"class_list":["post-9530","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/zero-homepage.jp\/ja\/wp-json\/wp\/v2\/pages\/9530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zero-homepage.jp\/ja\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/zero-homepage.jp\/ja\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/zero-homepage.jp\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zero-homepage.jp\/ja\/wp-json\/wp\/v2\/comments?post=9530"}],"version-history":[{"count":0,"href":"https:\/\/zero-homepage.jp\/ja\/wp-json\/wp\/v2\/pages\/9530\/revisions"}],"wp:attachment":[{"href":"https:\/\/zero-homepage.jp\/ja\/wp-json\/wp\/v2\/media?parent=9530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}